Growth Marketing Manager

About the Role

Lead Generation & Outreach

• Execute outbound lead generation campaigns across:
  • LinkedIn (prospecting & outreach)
  • Other social platforms (e.g., X/Twitter, Facebook, Instagram)
  • Email campaigns
• Research and identify target companies and key decision-makers
• Use tools such as LinkedIn Sales Navigator, Clay, and ZoomInfo alternatives for lead sourcing and enrichment
• Build and manage multi-channel outreach sequences
• Monitor and optimise campaign performance

Campaign Execution & Management

• Plan and execute digital marketing campaigns across email, social, and web
• Manage social media scheduling tools
• Support campaign planning and ensure timely delivery of all marketing activities
• Run basic A/B tests to improve messaging and performance

Marketing Tools & CRM Management

• Work within and maintain HubSpot CRM (contacts, pipelines, workflows)
• Support implementation of marketing automation workflows
• Ensure data accuracy, segmentation, and proper lead tracking
• Assist in managing the overall marketing tech stack

Website & Landing Pages

• Update and manage website content (e.g., Webflow)
• Create and optimise landing pages for campaigns
• Ensure alignment between campaigns and website conversion flows

Content & Communication

• Write clear, engaging outreach messages, email campaigns, and marketing content
• Support development of campaign messaging and value propositions
• Ensure consistency across all communication channels

Performance Tracking & Reporting

• Track campaign performance using CRM and marketing tools
• Monitor key metrics such as:
  • Lead generation
  • Engagement rates
  • Conversion rates
• Provide regular reports and insights to improve performance

Key Responsibilities

• Lead Generation & Outreach
• Campaign Execution & Management
• Marketing Tools & CRM Management
• Website & Landing Pages
• Content & Communication
• Performance Tracking & Reporting

Requirements

• Experience with:
  • LinkedIn (prospecting & outreach)
  • LinkedIn Sales Navigator
  • HubSpot (CRM and/or marketing tools)
  • Email platforms (e.g., Mailchimp, HubSpot)
  • Clay or similar tools (advantageous)
  • Website platforms (e.g., Sanity, Webflow)
  • Social media scheduling tools
  • ZoomInfo or alternatives (advantageous)
• • 2–5 years experience in digital marketing, growth, or lead generation roles
• Strong written communication skills for outreach and content
• Ability to research and identify target companies and contacts
• Basic data analysis and reporting skills
• Highly organised with the ability to manage multiple campaigns simultaneously
• Understanding of CRM systems and pipeline management
• Proactive and detail-oriented mindset
• Fluent in English and Greek, additional languages are beneficial
• Must be able to work in Cyprus without Sponsorship